Bid Capsule is a two-sided marketplace built as a layer over Lead Capsule and Offer Capsule, running three markets: leads, advertising positions, and redirect and pop traffic. Sellers set the price they will accept, buyers bid, and a proxy auction settles at the clearing price. Signing up is free, the buy side is prepaid, and the processing fee sits inside the buyer's bid.
Lead inventory, priced by the market
The lead marketplace is where buyers and sellers of consumer lead inventory meet. Sellers publish what they generate and the price below which they will not sell; buyers bid for it. A proxy auction settles every unit at the clearing price, so the winner pays what it took to beat the next bid rather than their maximum.
Real-time leads and inbound call transfers trade on the auction, priced across five exclusivity tiers because a lead sold to one buyer and a lead sold to four are not the same product. Aged data is sold separately in the Bid Capsule lead store, at price points banded by vertical, times sold and data age. Because exclusivity is a window rather than a permanent state, a lead sold in real time flows into that store when its exclusive period lapses and keeps earning its vendor a revenue share.
Buying
For Lead Buyers
Bid what a lead is worth to you on the exclusivity tier you want, set an age window, cap volume and spend, and have leads delivered wherever you work. Prepaid, and refunded if we cannot fill it.
Buying leads →
Selling
For Lead Sellers
Publish a floor price and let buyers compete above it. Sell real-time, aged and call inventory, to buyers whose money is already on the platform.
Selling leads →
What applies to both sides
Every lead passes phone, email, address and IP verification through Targus, eBureau and Xverify before it routes. Where one-to-one consent applies, PingPickPost lets the consumer pick which buyer may contact them and posts the lead only to that buyer. If a lead does not hold up, the buyer returns it and the seller accepts or declines, with both told the outcome.
Ad positions and redirect traffic trade in the same marketplace: see Ads and Traffic. For the mechanics of a transaction, see How It Works.