Bid Capsule is a two-sided marketplace built as a layer over Lead Capsule and Offer Capsule, running three markets: leads, advertising positions, and redirect and pop traffic. Sellers set the price they will accept, buyers bid, and a proxy auction settles at the clearing price. Signing up is free, the buy side is prepaid, and the processing fee sits inside the buyer's bid.
Bid on the position, not on a rate card
Ad buying here is buying a placement: a pre-roll, mid-roll or post-roll slot in a video, a banner position on a page, or a text link. You are bidding for that position on that impression, and every impression is auctioned on its own rather than sold as a block booking negotiated weeks earlier.
That matters because a position is not worth a constant amount. The same pre-roll slot is worth more against one audience than another, more at one hour than another, more when your campaign is underdelivering than when it is ahead. A fixed CPM cannot express any of that. A bid can.
Formats
- Video: pre-roll, mid-roll and post-roll, served through a VAST tag, so publishers can carry your creative in any standard player.
- Display: banner positions across the standard size range.
- Text links.
Pay for what you actually value
Billability follows the offer type. CPM bills on the impression and CPC bills on the click, and where the value is in the outcome rather than the delivery you can price on CPA or CPL instead. Two advertisers can contest the same position on different models, because the auction compares what each bid is genuinely worth for that impression rather than comparing headline numbers.
Targeted, capped and prepaid
- Target by traffic type, traffic source and geography, and set your own creative and landing URL.
- Daily and total event caps, plus spend caps, so a campaign cannot outrun its budget.
- Prepaid throughout. You fund a balance and every won impression or click draws it down. No invoicing, no net terms, no credit, and nothing to reconcile at month end.
The reason to buy it here rather than anywhere else
Most advertisers buy media in one system and, if they run lead campaigns, buy leads in another. The number that decides whether a placement was worth anything, what it cost you per acquisition once the leads it produced are counted, lives in neither system and gets assembled by hand in a spreadsheet weeks later.
Here the placement and the leads it feeds sit in the same marketplace, drawn from the same balance, in the same reporting, broken out by counterparty. You can read a position's true cost per acquisition rather than estimate it.
Told when new inventory appears
We ask which traffic types and offer categories you buy so we can tell you when publishers start listing positions that match. In a market still filling out, hearing that the inventory you have been waiting for has arrived is more useful than any dashboard.
Selling ad positions as well? See For Ad Sellers. Buying redirect or pop traffic? See For Traffic Buyers. Buying leads? See For Lead Buyers.