Bid Capsule is a two-sided marketplace built as a layer over Lead Capsule and Offer Capsule, running three markets: leads, advertising positions, and redirect and pop traffic. Sellers set the price they will accept, buyers bid, and a proxy auction settles at the clearing price. Signing up is free, the buy side is prepaid, and the processing fee sits inside the buyer's bid.
Monetise the traffic you are not otherwise selling
Most sites have visitors they earn nothing from: people leaving, people who never reach a monetised page, inventory that no direct advertiser wants a position on. Redirect, pop-up and pop-under inventory turns that into revenue without touching the placements you already sell.
Every session is auctioned. The buyer who values a visitor from your source most is the one who gets it, and you are paid the clearing price rather than a blended rate somebody offered for your whole feed.
Why an auction beats a feed deal
Selling traffic on a flat rate to one network means your best sources subsidise your worst, and you never find out which is which. The network knows what your inventory converts at. You do not. That asymmetry is the entire reason flat-rate traffic deals persist.
Pricing per session removes it. Your good sources clear higher because buyers bid them higher, and you can see it happening rather than being told a single number at the end of the month.
Set a floor and leave it
You publish the price below which you will not sell. That is a refusal threshold, not your expected revenue. When more than one buyer wants a session from your source, their auto bids raise the price from your floor toward their ceilings without you doing anything.
Worth knowing: setting a lower floor usually earns more, because a lower floor admits more bidders and more bidders is what lifts the clearing price. Sellers who pitch the floor high lock buyers out and then conclude the market underpays them.
And it cuts both ways. Where a traffic type is oversupplied you are competing with every other seller carrying it, and the clearing price falls toward the lowest floor anyone will take. A high floor does not protect you in that situation, it just means your inventory goes unsold. That is worth knowing early: it tells you which of your sources are genuinely scarce and which are not, which is something no flat-rate feed deal has ever told a publisher.
Integration is a tag
Define the inventory, take the tag, paste it in. It renders as script, JSON or VAST depending on where it needs to run. No trafficking, no insertion order, no direct sales conversation.
Getting paid
- Clearing price less the marketplace processing margin, published rather than implied.
- Buyers are prepaid, so every session you send is drawn from money already on the platform. You are not chasing a network for a payment or accepting net 60 to get a deal done.
- Payouts release on a set day each week once the escrow window has passed, through PayPal, Authorize.net or QuickBooks.
- Lead Capsule and Offer Capsule customers trade at a lower rate.
Reporting by source
Served events and gross clearing revenue for the date range you choose, per inventory item. Because price is discovered rather than fixed, this is the first honest read most publishers get on what their traffic is actually worth, as opposed to what one buyer was willing to admit it was worth.
Told when demand arrives
We ask which traffic types and sources you carry so we can tell you when new buyers start bidding on them. Fill and clearing prices move as buyers arrive, and you should hear about that rather than find out later.
Have ad positions to sell as well? See For Ad Sellers. Generating leads? See For Lead Sellers.