Bid Capsule is a two-sided marketplace built as a layer over Lead Capsule and Offer Capsule, running three markets: leads, advertising positions, and redirect and pop traffic. Sellers set the price they will accept, buyers bid, and a proxy auction settles at the clearing price. Signing up is free, the buy side is prepaid, and the processing fee sits inside the buyer's bid.
What Bid Capsule is
A two-sided bidding marketplace built as a layer over Lead Capsule and Offer Capsule. The auction decides the price. The platform underneath, which has been running in production since 2012, does everything that has to happen before and after it, so a transaction between two parties who have never met still completes cleanly.
Trading
Proxy auction with clearing-price settlement
Buyers enter the most they will pay rather than what they expect to pay, and the auction settles at the clearing price, so a winner is charged what it took to beat the next bid. Auto bid works a floor, a ceiling and a bid increment on the buyer's behalf. Change a bid and every match it participates in re-settles immediately, before the next lead arrives.
Exclusivity tiers
Buyers choose the tier they bid on, from fully exclusive through to non exclusive, limited to what vendors in that vertical are currently offering. The tier states total distribution: how many companies will hold that record, whether the sale happens here or with the vendor's own buyers.
Vendors declare that tier and, separately, how many of those sales the marketplace may make. The two need not match. A semi exclusive lead, sold three times in total, may be capped at a single sale here while the vendor places the other two outside the system. The platform enforces whichever cap it is given and resells nothing past it while the exclusivity window is open. Each tier is priced and bid separately, because the same lead is genuinely worth different money depending on how many companies end up holding it.
Age windows and caps
Real-time only, or an explicit minimum and maximum age in minutes or days for targeting aged inventory. Volume caps hourly, daily, weekly and monthly, spend caps on the same four periods plus a total, and minimum and maximum volume.
The aged lead store
Vendors put aged data into the marketplace store on a revenue share by two routes: uploading their own files, which can include inventory that never sold anywhere, and automatically as leads they sold here leave their exclusivity window. A lead the marketplace declined is never retained, so it can only reach the store the first way. They do not price it or run a shop: the marketplace defines the price points, each a band of price per lead against a vertical, a times-sold range and a data-age range, with field filters. Buyers shop those bands from inside the portal, and the store deduplicates and suppresses against leads the buyer already owns.
Because exclusivity is expressed as a number of days rather than a permanent state, a lead sold in real time is released back into circulation when its window lapses and enters the store automatically. One lead can therefore earn on the auction and then repeatedly in the store, moving down through the price bands as it ages and as it is sold again.
Traffic and ad auction
Pre-roll, mid-roll and post-roll video, banners in the standard size range, and text links. Publishers create a slot and drop in a tag in script, JSON or VAST form, so one integration covers pages, apps and players. Every impression runs its own auction. Billability follows the offer type, CPM on the impression and CPC on the click, and buyers can also price by CPA or CPL. The winning advertiser's prepaid balance draws down automatically.
Call transfers
Inbound calls trade like any other inventory. Route the caller through a scripted IVR, collect digits, record the call, enforce a minimum duration so only a real transfer counts, then dial the winning buyer.
Quality and compliance
Verification before sale
Phone, email, address and IP checks through Targus, eBureau and Xverify run before inventory routes, so buyers bid on records that have already been checked and sellers are not defending unverified data after the sale.
PingPickPost and one-to-one consent
Where consent must name the single company that will make contact, the platform pings the buyer network, presents the responding buyers to the consumer, and posts the lead only to the buyer the consumer picked. Consent and delivery name the same company by construction.
Lead returns
A buyer who receives a lead that does not hold up returns it, and the seller accepts or declines. Both sides are notified of the outcome. Disputes over individual records run as a process on the platform rather than as an argument between two companies, which is the point: neither side has to take the other's word, and neither has to involve us.
Alerts that matter
Outbid, auto-bid escalated, cap reached, funding running low, lead delivered, and the outcome of any return. Notifications are debounced, so a busy campaign does not turn into a mailbox full of near-identical messages.
Counterparty verification
Sellers are verified before their first listing goes live and buyers before their first purchase. Neither side transacts with an unknown counterparty.
Delivery
However you actually receive leads
To your API, by email, by text, or in batch by email or FTP for aged data. Existing Lead Capsule customers post straight into their own instance. If your API is not built, upload the specification and the delivery campaign is built for you, or defer delivery details and finish them later.
A CRM seat included, free, if you need one
Buyers with no CRM of their own can choose Send to Lead Capsule CRM. Funding the first bid provisions a CRM seat at no charge, with the buyer's email address as the username, and leads route straight to that agent rather than through anyone else's routing rules. Teams that work leads in house can add more seats, priced so the per-seat cost steps down as the team grows.
Money
Prepaid, on the buy side, always
No invoicing, no net terms, no credit. A bid goes live when it is funded and stops when the balance is spent. Buyers cannot overspend; sellers are never delivering against an unfunded promise.
Filled or refunded
A buyer sets a window when funding a bid, from three days upward. If no seller has been found by the end of it, the deposit is returned automatically, without a claim being filed. Prepaying is only reasonable when the money is not trapped, so it is not.
One fee, inside the bid
The marketplace processing fee is a margin built into the buyer's bid. Buyers pay the clearing price, sellers receive the clearing price less that margin. There is no listing fee, no signup fee and no separate seller charge.
Built in does not mean hidden. The rate is published, and it is lower if you are already a Lead Capsule or Offer Capsule customer, so running your own platform earns you a better rate in the marketplace as well.
Escrow and payouts
Seller payouts release on a set day each week once the escrow window has passed, settled through PayPal, Authorize.net or QuickBooks. Bills, invoices, payments and payment profiles all live in the portal.
Running the account
One portal instead of four
Client, vendor, affiliate and advertiser used to mean four separate portals. The Partner Portal shows whichever of those roles apply to you in a single place, with a dashboard of KPI tiles you pick, drag into the order you want, and keep for next time.
Real-time reporting
Win rate, clearing price, spend, fill rate, payouts and revenue by vertical, geography and counterparty, updated as transactions settle rather than at the end of the month, with scheduled reports if you would rather have them arrive.
See how a transaction runs in How It Works, or go straight to For Lead Buyers or For Lead Sellers.